Cristina Seda-Hoelle, General Manager, Military Services, and 2nd generation GE employee, takes us through her GE journey and how the GE Aviation Purpose statement inspires her past, helps shares her future and contributes to GE Aviation’s next 100 years.

Cristina’s involvement with the Hispanic Forum and Women’s Network, in addition to her numerous roles within the different GE business have not only made her a great diverse leader, but an inspiration for the next generation of GE employees.


Did you miss our previous Purpose Talks? Click the links below for replays of inspiring stories from GE leaders. Stay tuned for more!

“Moments of adversity: Will you take flight or stay on the runway?” with Maria Rogers

“100 Years of Reimagining Flight” with Rick Kennedy

“Withstanding the heat: This CMC executive stands strong to put family first” with Jon Blank

“Do you have the courage to take the right risks?” with Jon Ohman

“Are you surviving through change or rising through change?” with Andy Rector

“Grit. Resiliency. Are these just buzz words?” with Lauren Tubesing

“Veterans with a Purpose” with Tony and Katie Culic